Free tool
ASO audit.
Paste your App Store or Google Play link. Get a score out of ten, feedback pinned to every part of the listing, and the fixes ranked by what each one is worth. No account, no sign-up.
What gets graded
- IconWhether it reads at thumbnail size: contrast, legibility, and whether it looks like a brand or a stock glyph.
- TitleBrand-first ordering, keyword balance, and how much of the 30 characters you actually used. Repeated words are the most common waste.
- SubtitleThe App Store subtitle, or Play's short description, the most-wasted slot in ASO. Checked for a real benefit, keywords the title doesn't already hold, and clean grammar.
- ScreenshotsThe first-screen hook, whether there are benefit-led captions at all, the order they run in, and how dense the text is. Raw screen recordings get called out.
- DescriptionWhether the first three lines earn the tap, how scannable the rest is, and (on Google Play, which indexes it) the keywords you're missing.
- OverallWhether the icon, title and first screenshot tell one story, and whether there's enough rating volume to act as social proof.
How to audit your app store listing
- Copy your listing linkThe App Store or Google Play address of your app, exactly as it appears in the address bar.
- Paste it and run the auditThe icon, screenshots and copy are read in the order a shopper meets them. It takes up to a minute.
- Read the score and the element cardsIcon, title, subtitle, screenshots, description and overall coherence, each graded separately.
- Work the fixes from the topThey are ranked by the points each one wins back, with ready-to-paste copy where the fix is a wording change.
Questions
Is it free?
Yes, the full report, no account and no watermark. There's a small hourly limit per visitor, which is what keeps it free to run.
What do I paste?
The public link to your listing: an apps.apple.com address containing “/id” and a number, or a play.google.com address containing “?id=” and your package name. The one in your browser's address bar when you look at your own app is exactly right.
How is the score worked out?
Every element is graded against the same rubric (icon, title, subtitle, screenshots, description and overall coherence) and the score is what's left after the problems found. Each fix carries the number of points it would win back, so the list is ordered by what's actually worth doing first.
Does it really look at my screenshots?
Yes. The icon and screenshots are read by a vision model in the order a shopper meets them, which is why it can tell you that screen three has no caption or that the set is an uncaptioned screen-recording dump. That's also why an audit takes up to a minute rather than being instant.
Will it invent things about my app?
It's told to judge only what it can see and to quote your own words when it points at a problem, and every measurable fact (character counts, repeated words, rating volume) is computed rather than guessed. It can still be wrong about taste; treat it as a sharp second opinion, not a verdict.
Can I audit an app that isn't mine?
Yes, any public listing works, which makes it a quick way to see how a competitor's page is put together.
Why is my subtitle shown as empty?
On the App Store the subtitle is a separate field from the title, and plenty of listings never fill it in, that's a finding, not a bug. On Google Play the equivalent is the 80-character short description.